December 21, 2021

What Concentration Of CBD Tincture Do You Need?

CBD tinctures. They come in different forms, flavors, and potencies.

A bottle of CBD oil can have a CBD concentration of 250mg per fluid ounce, to upwards of 4000mg per fluid ounce. With a wide range of CBD content, it can be tricky when purchasing CBD for the first time.

 So, what's the right strength of CBD for you?

What Do Different CBD Concentrations Mean?

The concentration of CBD refers to how much CBD is in a dose. For example, a 1oz tincture containing 500 mg of CBD contains a concentration of 500 mg of CBD per ounce.

A 2 oz bottle containing 500 mg of CBD total, contains a concentration of 250 mg of CBD per ounce.

Make sense? Let’s dig into CBD tincture labels some more.

How To Read CBD Tincture Labels

CBD tincture labels can be a little confusing. It's important to know what you're looking at on the label, and how that will apply to your desired CBD dose.

There should be a few pieces of information on your CBD tincture label:

  • The total concentration of CBD in the bottle
  • The serving size
  • The concentration of CBD per serving size

So with all three pieces of info, you’ll know how much CBD is in the entire bottle, and how much CBD you’re consuming per serving.

Understanding CBD Tincture Labels — A Case Study

Looking at real products may make this a bit easier to grasp.

For example: Pure Craft has three different concentrations of CBD across the CBD oil product line.

  • A 1000 mg per 1 fl oz dose of CBD.
  • A 2000 mg per 1 fl oz dose of CBD.
  • A 3000 mg per 1 fl oz dose of CBD.

Let's take a closer look at the Blueberry CBD tincture. It comes in a one ounce bottle with 2000 mg per fl oz. Each serving size is one dropperful. This means that a single serving has 66.66 mg of CBD.

With clear labeling, it's easy to know how much CBD you're getting per serving!

Picking Your Potency: What Concentration CBD Should You Take?

OK, you get how to read labels for concentration info — but what CBD concentration is best? We hear this sort of question a lot.

Similar inquiries include, "What's the difference between your CBD concentrations?" and "What is the best concentration of CBD for sleep/pain/anxiety?"

Unfortunately, there's no blanket guideline or easy answer to this question. It largely depends on the person — your physiology and the specific condition or symptoms you want to manage.

This means your perfect potency can be totally different from someone else's. And what is good for you now may change over time as your needs and preferences (and available products) evolve.

As a rule of thumb, we suggest starting with the lowest concentration of CBD oil. Gradually work your way up to find the dose that works best for your body and wellness goals. Tracking how you feel physically and mentally after taking CBD can be a helpful tool for figuring out the right-for-you amount of CBD.

CBD Concentration In Research

What about the CBD research? Let’s take a peek at the CBD content used in recent studies.

CBD has generated a lot of buzz in recent years and has been targeted by many researchers for its potential in treating diseases.

Most studies use a daily dosage between 20 mg and 1,500 mg. Here's a list of some common treatment areas and the CBD dose used:

  • Cancer pain: 50-600 mg(1)
  • Anxiety: 300-600 mg(2)
  • Insomnia: 160 mg(3)
  • Seizures: 5-50mg(4)

As you can see, a range of CBD doses exists across studies. Also note that research suggests that up to 1,500 mg/day is generally considered safe for adults.(5) Though it’s always a good idea to start with a conservative dose before upping the amount.

While you won't easily find the exact CBD concentrations (or formulations) of their tinctures, you can definitely find the dosages used in the study. And, the studies are a good info source — they offer insights you might be able to leverage for yourself.

Dosing Vs. Concentration

Dose and concentration can be tough to tell apart. While similar concepts, the main differences are:

  • A dose refers to how much CBD you take — e.g., 25 mg/day.
  • Concentration refers to how much CBD exists within a specific volume — e.g., 50 mg per 1 fl oz.

Why are we splitting hairs about these two terms?

When picking a CBD tincture, you may want to think about how frequently you plan to take a dose of CBD, and how concentrated you want that dose to be.

For instance, you may choose a lower concentration of CBD that you want to take throughout the day, or a high concentration CBD tincture that you only take once a day. And, if you’re layering different CBD preparations — like a daily CBD softgel in the AM and a foot rub with CBD cream in the PM — you’ll want to take that into consideration as well.

Likewise, if you need a stronger single dose of CBD, you may prefer a 3000 mg per fl oz CBD tincture over a 1000 mg per fl oz CBD tincture if it's a better value for your daily needs. 

It may take a bit of experimentation until you figure out your favorite CBD concentration and regimen.

Distilling CBD Knowledge

CBD concentration refers to the amount of CBD found in a given volume of product. CBD concentration varies across different products, so it's good to know what you're getting into before making a purchase.

It’s also good to understand the concentration of CBD per serving size (aka dose) and the total concentration of CBD within the entire container. This way, you know exactly what you’re consuming!

Some people may prefer products with a high concentration of CBD, while others want ones that are milder. You could also choose a high concentration of CBD, but take a lower number of doses to meet your needs.

Everyone’s bodies and needs are a bit different, so what you may require for supporting your wellness could look quite different from what someone else uses.

Lastly, if you’ve never used CBD before, consider starting with a low concentration (and dose) of CBD, and then gradually adjusting your consumption til you hit your sweet spot.



  1. Good, P, et al. (2019). Oral medicinal cannabinoids to relieve symptom burden in the palliative care of patients with advanced cancer: a double-blind, placebo controlled, randomised clinical trial of efficacy and safety of cannabidiol (CBD). BMC palliative care.
  2. Blessing, EM, et al. (2015). Cannabidiol as a Potential Treatment for Anxiety Disorders. Neurotherapeutics : the journal of the American Society for Experimental NeuroTherapeutics.
  3. Shannon, S, et al. (2019). Cannabidiol in Anxiety and Sleep: A Large Case Series. The Permanente journal.
  4. Millar, SA, et al. (2019). A systematic review of cannabidiol dosing in clinical populations. British journal of clinical pharmacology.
  5. Bergamaschi, MM, et al. (2011). Safety and side effects of cannabidiol, a Cannabis sativa constituent. Current drug safety.


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